Hello! On June 26th the Fix Hot Sauce team was proud to be apart of the Summer Fancy Food Show in New York. The food show was hosted at the Javits Center in NYC and is one of the largest food and beverage 3-day conventions in North America. The convention added up to more than 47,000 Specialty Food Professionals including over 2600 exhibitors. This incredible event was the first major food show for our team.

Day 1 (June 25th): We arrived early Saturday morning at the Jacobs Javits Convention Center, checked in, and got our booth setup in less than 2 hours! Then our team had the rest of the day to roam around NYC where we visited one of our restaurant clients that carry our sauce; Bonmi in Upper West Side. We definitely recommend it if you love Vietnamese Sandwiches.

Days 2-4: (June 26th – June 28th): From Sunday (the official start of the Fancy Food Show) till Tuesday, each day food professionals flooded into the North Pavilion where our booth was located. We were fortunate enough to have a large team and was able to meet and converse with the many buyers from specialty stores, buyers from large box retailers, distributors, brokers, vendors and many more professions in the food industry.

We sampled Fix Sriracha Hot Sauce with scrambled eggs and chicken fried rice and it was a hit. Many visitors who came to our booth were recommended from previous visitors who tried our sauce, while others were intrigued by our branding and packaging and stopped to chat. It was a great opportunity for us and we recommend this experience to any small business wishing to grow and scale.

Overall our experience at the Summer Fancy Food Show was fantastic and unforgettable. We established many relationships and learned a lot from people in our same industry. Yet, there is always room for improvement and we look forward to our next food show. We are currently on the wait list for the Winter Fancy Food Show in San Francisco…Stay tuned!


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